Digital Marketing Specialist

Joining Arup

Arup’s purpose, shared values and collaborative approach has set us apart for over 75 years, guiding how we shape a better world.

Arup is the creative force at the heart of many of the world’s most prominent projects in the built and natural environment. Working in more than 140 countries, the firm’s designers, engineers, architects, planners, consultants, and technical specialists work with our clients on innovative projects of the highest quality and impact. As a wholly independent organisation, we are owned in trust for the benefit of our employees and their dependants: with no shareholders or external investors we determine our own business priorities and direction.

The Opportunity

The purpose of the Digital Marketing Specialist role is to help Arup to understand our audiences better through insights across web and social and to drive brand awareness and conversion through email marketing tactics. The role will also support other digital marketing activities that are owned by the digital comms team.  

This role will sit within the Digital Marketing team, part of the broader Marketing team within MCBD (Marketing, communications & Business Development). The digital comms team exists to drive digital excellence across social, content marketing, web marketing, email marketing and communications by providing strategic advice, best practice, research, training, testing and learning, and measurement for data-based decision making.

Areas of ownership for the team include: Digital customer journey mapping; content strategy; social media (organic), social media (paid), social influencers; social advocacy; social listening; written content development (including external copywriters); UX/web page design/editing; SEO and searcher intent research, AEO/GEO, web PPC, data analysis, email marketing and video content development/storyboarding.

Key responsibilities:

• Act as a PowerUser for the email automation platform (Marketo), building and undertaking final checks on email marketing campaigns and event invites, while ensuring they are effectively integrated with CRM systems and aligned with firm-wide marketing goals. 
• Analyse the performance of web content, social content, and email marketing campaigns, build reports to drive continuous improvement, and complete data hygiene projects – when necessary.  
• Contribute to the design and implementation of integrated, multi-channel campaigns (email, web, events, social channels, etc.) that support the digital customer journey and enhance the overall client experience.   
• Use SEMRush to build and apply insights for search engine optimisation (SEO), as well as to analyse searcher intent to inform our activities and campaigns. Training will be provided for this part of the role.   
• Undertake research to build insights for the optimisation of our website for AI search traffic (AEO/GEO). Training will be provided for this part of the role. 
• Complete desktop research and build social media reports into what our customers and potential customers are sharing and discussing on LinkedIn.  
• Ensure compliance with global data protection and privacy regulations (e.g., GDPR), and champion best practices in data governance. 
• Support with wider digital marketing activities, such as organic social, paid social and web page building on our CMS.

At Arup, you belong to an extraordinary collective – in which we encourage individuality to thrive. Our strength comes from how we respect, share and connect our diverse experiences, perspectives and ideas.

You will have the opportunity do socially useful work that has meaning – to Arup, to your career, to our members and to the clients and communities we serve.

Is this role right for you?

This role is well suited for anyone who has an interest in digital marketing with a focus on developing their email, web and social marketing skills. An analytical mindset is ideal and digital marketing analysis and email marketing experience is favoured.

• Strong analytical skills, with the ability to interpret data and translate insights into actionable improvements. 
• Strong skills in written communication, copywriting and copyediting, as well as a keen eye for detail. 
• An evidenced interest in digital marketing, including data analytics and research.  
• Ability to prioritise and manage multiple ongoing activities. 
• A highly collaborative working style across the wider MCBD community. 
• Creative curiosity and demonstrable interest in best practice digital marketing and communications techniques. 
• Ability to work under pressure and meet deadlines. 
• A professional qualification in a relevant field such as Marketing, Communications, Digital Marketing, Business, English, etc.
• Commitment to exemplifying Arup’s aims, particularly those of being a ‘humane organisation,’ maintaining ‘quality of work’, and ‘straight and honourable dealings’.  

You will be setting yourself apart if you have:

• A keen interest in sustainable development and the built environment. 
• Proven experience with Marketo or a similar email marketing software and a strong understanding of how they integrate with CRM systems. 
• Knowledge of global data protection regulations (e.g., GDPR) 
• A proactive approach to learning and innovation, with a keen interest in emerging marketing technologies and trends.

What we offer you

At Arup, we care about each member’s success, so we can grow together.

Guided by our values, we provide an attractive total reward package that recognises the contribution of each of our members to our shared success. As well as competitive, fair and equitable pay, we offer a career in which all of our members can belong, grow and thrive – through benefits that support health and wellbeing, a wide range of learning opportunities and many possibilities to have an impact through the work they do.

We are owned in trust on behalf of our members, giving us the freedom, with personal responsibility, to set our own direction and choose work that aligns with our purpose and adds to Arup’s legacy. Our members collaborate on ambitious projects to deliver remarkable outcomes for our clients and communities. Profit Share is a key part of our reward, enabling members to share in the results of our collective efforts.

Benefits that work for you:

Professional Growth & Development: Benefit from continuous learning opportunities, training programs, and mentorship to enhance your skills and advance your career at Arup.
Global Opportunities: Collaborate with colleagues worldwide and explore potential short-term or long-term assignments at other Arup offices and project locations.
Financial Well-being & Ownership: Receive a competitive salary and benefits package and share in Arup's success through our global profit-sharing programme.
Wellbeing and Culture: At Arup we are committed to fostering a healthy working culture by offering a range of health and wellbeing benefits, including health insurance, flexible working schemes, wellness programmes and an Employee Assistance Programme.
Equality, Diversity and Inclusion: We strive to embed inclusion in our way of working, our interactions with one another and the projects we deliver. We are committed to creating an inclusive working environment for talented people of any background, based on merit, fairness and respect.

Different people, shared values

Arup is an equal opportunity employer that actively promotes and nurtures a diverse and inclusive workforce. We welcome applications from individuals of all backgrounds, regardless of age (within legal limits), gender identity or expression, marital status, disability, neurotype or mental health, race or ethnicity, faith or belief, sexual orientation, socioeconomic background, and whether you’re pregnant or on family leave. We are an open environment that embraces diverse experiences, perspectives, and ideas – this drives our excellence.  

Guided by our values and alignment with the UN Sustainable Development Goals, we create and contribute to equitable spaces and systems, while cultivating a sense of belonging for all. Our internal employee networks support our inclusive culture: from race, ethnicity and cross-cultural working to gender equity and LGBTQ+ and disability inclusion – we aim to create a space for you to express yourself and make a positive difference. Discover more about life at Arup at www.arup.com/careers/your-life-at-arup.

We are committed to making our recruitment process and workplaces accessible to all candidates. Please contact lia.wiltsher@arup.com to let us know if you need any assistance or reasonable adjustments throughout your application or interview process, and/or to perform the essential functions of the role. We will do everything we can to support you.
 

Our Application Process

To understand what to expect next, please visit https://www.arup.com/careers/recruitment-process/

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